My impact
2
Businesses propelled to acquisition at 5-7x revenue
Metapack
The Instant Group
40%
Search conversion uplift
John Lewis
40%
Reduction in order enquiries
Metapack
12.9%
Increase in Checkout Conversion
M&S
About me
I’m a Design leader who balances commercial strategy and leadership with hands-on execution.
I focus on real ROI, not just aesthetics, and I work with leadership and my peers to scale teams and systems that turn roadmaps into successful products.
When I'm not busy leading design, I develop and renovate property - specialising in smart homes.
I'm a huge tech enthusiast, always tinkering, learning and fixing things; In fact, I’m currently building an AI-powered B2B loyalty app, which I hope to release soon!
Recent roles
(The Instant Group)
Role:
Director of Design
Year:
2025
I founded a new multi-disciplinary design team and together we built and launched a new workspace marketplace ecosystem - 3 products, a new brand and all within 18 months.
B2B
B2B2C
SaaS
Design
Research
Brand
App
Web
AI
Role:
Director of Design, EMEA
Year:
2019
I founded a new design team, launched a new white-label retailer Delivery Tracking product, driving a 40% reduction in order enquiries for retailers. My role expanded further after I was promoted to Director of Design, EMEA.
B2B
B2C
SaaS
Design
Research
Brand
App
Web
AI
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