Suneer Sood
Senior Product Designer · London
Hands-on product designer, available for freelance work.
Designing the parts of a product where money changes hands: a marketplace at The Instant Group, sign-up and account management at Capital One, search, navigation and checkout for John Lewis, M&S, Sky and Vodafone.
Freelance and contract work, London or remote. Working directly with product teams, designing every day.
Challenges I’ve tackled
Selected Work
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Testimonials
“Suneer is a confident and capable UX architect. He delivered strong improvements to the search and dynamic filters on JohnLewis.com.”
Sarah Fegan, Principal Product Manager, John Lewis
“One of the best information architects I have ever worked with… he really knows how to design with the user in mind and how to lay out every little detail so not a step is missed in any process.”
Tiberiu Gavris, Product Design Lead, McKinsey & Company
“He creates a lot of value in truly understanding the problem statement and finding the smart path.”
Steve Homan, CTO, The Instant Group
My Approach
I start by defining the problem and its scope, often in workshops with the executive team, and set the objective and success criteria before design begins. From there I either design a new product, from concept through design system to finished interface, or simplify the flows of one that already exists. I negotiate trade-offs directly with engineering, and I use AI to prototype and validate concepts faster. The work on this site is hands-on design.
AI-assisted prototyping is how I work. At The Instant Group I prototyped and validated marketplace concepts in v0, Lovable, Figma Make and Claude Code, which shortened the path from an idea to something testable in front of a user and changed how many ideas we could afford to test. ChatGPT handled research synthesis and quantitative analysis across the discovery datasets that shaped the proposition.
I worked this way on AIMySite, an AI startup, end to end. I analysed analogous SaaS products with NotebookLM and Gemini alongside my own heuristic evaluation, and distilled the findings into the analysis that drove the changes to core navigation and information architecture. I drew the icon set in Recraft and refined it in Figma, and built the product imagery library from licensed stock and images generated in DALL·E and Gemini. Because the client’s users increasingly arrive through AI-mediated search, I designed content structure for generative engines as well as traditional ones.
AI speeds up production and synthesis. I still decide what to rank, what to cut and what to put in front of users, and the case studies on this site show those decisions. The site itself is designed and built in Framer.
Now
Working independently. Recent work includes consulting for AIMySite, an AI startup: I ran the heuristic evaluation I had advised as the fastest route to valuable feedback, and created its logo, a full set of icons and product imagery. I’m now building a loyalty app that brings large-enterprise patterns to small and medium-size businesses to build local loyalty, and lets them make changes on AI-based recommendations.
Contact
Freelance and contract work, London or remote.