Hello. I’m Suneer...
A highly-experienced, hands-on design leader
With over 16 years of experience, spanning both hands-on practice and senior leadership, I’m confident that my data-driven, success-focussed approach can help you next. Passionate about technology and its potential to transform how we live and work, I believe its true value can only be realised when paired with exceptional user experiences — and that’s where I focus.
16 Years Of Delivering Success
Propelled the last 2 businesses I’ve worked with to acquisition at 5-7x revenue multiples (Stamps.com @ $6.6B and Instant Group @ £270M.)
Delivering success for some of the UK’s largest businesses, across all industries...
The Right Skills & Partnerships
I’ve formed strong partnerships with specialist recruiters, designers and agencies, and can quickly scale resources, whatever the need.
I champion the use of the latest tools and AI (Figma AI, Maze, GPT, Gemini...) for faster ideation, synthesis and analysis, increasing design productivity by as much as 40%. This also frees-up design expertise to focus on high-impact areas like collaboration and strategic problem-solving.
I have extensive experience as both a practitioner and leader in all facets of design including: UX, Research, Content, Visual Design, Product, Marketing.
Being a Certified Agile Scrum Master, and having performed leadership roles for many years, I know what it takes to run a successful team; using established systems, processes, tools and techniques.
Recognised By Peers & Leaders
Expert at building teams and leading from the front in high-paced complex environments
Steve Homan, CTO, The Instant Group
Value-led Approach
Whilst continuing to be the voice of users / customers, I believe it crucial to understand where business value lies and how we measurably grow this, right from the start.
I look at the whole problem/opportunity, examining the service design fully, to ensure changes are successful. Design for me, doesn’t just stop at the interface.
I like to validate changes as early as possible, using the least resources to pivot and optimise quickly. Whether it’s early research with users or building prototypes, I’m well-versed in delivering quality insight efficiently.
Experience highlights
Here’s some of my most recent work, and if you have any questions or are interested in discussing more of my past work, let’s connect.
Worka
A revolutionary new marketplace for workspace
Problem space
- $3.1T office space market lacked solutions that solved for actual workspace needs (e.g., “host a workshop for 6 in London”) rather than just offering commodity listings (desks, rooms).
- Needed to design and launch a differentiated, scalable marketplace for individuals, teams, and enterprises within an aggressive 18-month timeline.
My Role
- Led design for Worka (“Airbnb for work”), delivering 4 interconnected experiences across web and app:
- Admin Portal – business access control
- Partner Portal – workspace listings/configuration
- Team – enterprise rollout and management
- Marketplace – booking and management for users
- Directed and aligned 26 designers over 18 months, handling on/off-boarding, oversight, and motivation.
- Ensured cross-platform design consistency while maintaining the USP of needs-based search and booking.
Outcome
- Successfully delivered all 4 product experiences on time within 18 months.
- Established marketplace differentiation by focusing on needs-driven workflows, not commodities.
- Product entered closed beta in 2024, with wider launch scheduled for 2025.
Read more
A smarter working world
Final designs, showing the marketplace on mobile
Delivery Tracker
A simpler way to track and manage your parcels, regardless who’s delivering them.
Problem space
- With 400+ carriers in the UK, each offering inconsistent tracking experiences, customers faced confusion and retailers suffered reputational damage.
- Poor delivery transparency drove costly WISMO (“Where is my order?”) contacts, averaging £5 per inquiry.
My Role
- Led design of Delivery Tracker, giving retailers ownership of the end-to-end post-purchase experience across responsive web and app.
- Designed 2 key experiences:
- Admin Portal – business setup and customisation of tracking experiences.
- Delivery Tracker – customer-facing delivery tracking and management.
- Tackled major design challenges:
- Normalised hundreds of carrier event types into 4 clear delivery statuses.
- Balanced dynamic, priority-driven UI tiles with familiar, persistent elements to avoid information overload.
- Defined scalable branding/customisation framework with 8 major retailers, avoiding a 1-year delay from over-complex skinning.
- Assembled a Design team of 4, within 3 weeks, to allow delivery of the experience.
Outcome
- Delivered a consistent, branded delivery experience that reduced WISMO contacts by ~40%.
- Enabled retailers to monetise tracking pages through personalised ads, driving repeat purchases.
- Product went live and is now in use by major retailers including Monsoon, Sportshoes.com, and Royal Mint.
Read more
Delivery Tracker launch-ready UI.
Work history
Here’s a brief history of where I’ve worked previously.
The Instant Group
Director, User Experience
2023 - Present
Auctane
Director, Design EMEA
2022 - 2023
Metapack
Director, User Experience
2019 - 2022
Capital One
Senior Manager, Design
2017 - 2019
Freelance UX Specialist
Clients including: Barclays | Johnson & Johnson | Daily Mail ...
2013 - 2017
Marks & Spencer
Customer Experience Manager
2011 - 2013
John Lewis
User Experience Architect
2009 - 2011
Information Architect
Sapient
2006 - 2009
